How much does a UGC video cost? Honest 2026 pricing
UGC rates vary wildly, from $50 on marketplaces to over $1,000 at agencies. Here's transparently what a video costs with me and what moves the price.
How much does a UGC video cost?
An unedited 20-second UGC video from me starts at 150€ including a hook and one month of paid ads usage rights. Extra hook variant 50€, usage extension 60€ per month, additional language 90€. The retainer gives you 24 finished videos per month: 4 core scripts, each with 3 hooks and 2 CTAs.
- • Price: from 150€ per unedited 20-second video incl. hook and 1 month paid ads usage rights
- • Retainer: 24 videos per month (4 scripts × 3 hooks × 2 CTAs)
- • Languages: German, English, Hungarian (native)
- • Quote in under 24 hours, delivery usually in 48 to 72 hours
- • Experience: 500+ videos for 200+ brands, Level 2 seller on Fiverr
- • Contact: bagelugc@gmail.com
What drives the price
Four factors decide the final price:
- Video length and number of scenes
- Script: supplied by you or written by me
- Number of hook variants
- Usage rights: duration, paid ads, whitelisting
Add-ons
Extra hook 50€, usage rights +1 month 60€, additional language (EN/DE/HU) 90€, AI enhancement on request 80€.
Retainers for ongoing campaigns
A fixed system with 24 finished videos per month: 4 core scripts, each with 3 hooks and 2 CTAs. Ideal if you test new creatives regularly without constantly sourcing new creators.
Frequently asked questions
- Why are some UGC videos so cheap?
- Very cheap offers are often raw footage without ad usage rights. Always check whether editing, hook and paid ads rights are included.