Burger King
Food & GastroOrganic TikTok push that took a menu launch past 1M views in 5 days.
- Timeline
- 5 days from brief to final delivery
- Channels
- TikTok organicInstagram Reels
Reach & engagement for an organic TikTok push around a new menu launch.
DACH, 18-34, foodies & quick-service fans, mobile-first.
3 organic UGC clips (15-25s) in native TikTok look. Hook in the first 1.5s, no voiceover studio, on-location sound. Shot in German, vertical 9:16, 2 hook variants per clip for A/B.
- 3 final UGC clips, 9:16
- 2 hook variants each (A/B)
- Raw footage for re-cuts
- 1.2MOrganic views
- 8.4%Engagement rate
- 3Clips in 5 days














